Field Report:

The Non-Glamorous Side of Photography

The Secret to Social Media for Photographers

I have written a lot about social media on this blog not only because most marketers are talking about it but because many photographers have expressed doubts about it. The truth is that social media is integral to most online marketing efforts these days. There are no rules which is probably what scares photographers the most but look at all the photographers who have become known as subject matter experts in the past several years. How many of them were widely known before the internet? The barriers to entry in order to get published in the past was determined by print publishers but now they don’t nearly wield as much power in the past and there are so many more opportunities to make a name for yourself. Take this blog post for instance. Sure I could have pitched this article to PDN or a mainstream business publication and pray that I get a heavily-edited version published months later but instead you get to read the original version here several days after I wrote it.

When I started this blog, my intent was to share some of the things I’ve learned in marketing to photographers that might not have a background in business. My photo blog wasn’t really an appropriate place to talk business since the blog is meant to highlight my photography so I created this blog as sort of a business information archive that I could direct photographers to if they had questions. It takes some time to write the articles for the blog but the benefit to me is that it helps to establish some credibility with my target audience and open up additional opportunities to get my name out there that I wouldn’t have had otherwise.

I bring this up because photographers have traditionally written for magazines and authored photo books for the same purpose; to get their name out there, build their reputation and leverage that reputation to monetize other products and services. Lets face it, for most people, the pay for writing magazine articles and books doesn’t really justify the time incurred for developing the query, negotiations with the publisher, development of the article, re-editing and dealing with the accounting department of the publisher. Their real intent is to develop a brand around their name. Legendary nature photographer, Art Wolfe, has even been quoted as saying that he has done 60-something books but they don’t earn him much money and are basically a break-even deal but what being so prolific does for him is keep his name out there. Another example is that there are some well-known wedding photographers that shoot weddings for the same purpose. Shoot a few select weddings every year, broadcast how cool they are online then spend the rest of the year pushing their products and services onto other photographers because they have realized there is more earning potential to marketing to other photographers than in the actual art of photography.

So it’s true. Unless you have a plan for leveraging your reputation, publishing via traditional print or social media is merely for vanity. It doesn’t pay well on the surface but if you have a plan and stick to it then social media much like print publishing in the past can be your keys to the kingdom. That is the secret to social media for photographers.

February 22, 2011 Posted by | Marketing, Web | , , , , , | 4 Comments

Florida Nature Artist, Gloria Hopkins Interview

Residing in South Florida, nature artist Gloria Hopkins paints and photographs lush landscapes of various locations in the United States. She recently completed her first online book titled, Natural Design: Image Design for Nature Photographers.

Red Fox, Island Beach State Park, New Jersey

Red Fox, Island Beach State Park, New Jersey

What prompted you to take on such a complex topic for your first book?

When I began learning about art at a young age, image composition was a concept that was difficult for me to grasp. There were no art schools for seven year-olds, so I had to learn about it on my own and this took many years.

After discovering photography in 2000, I realized that the concepts of image design were the same for painting and photography, but few books existed that showed a photographer, practically, how to put together a composition.

I soon found a few online photo critique forums and fellow members would respond with great enthusiasm when I would address the design aspects of their images. I realized that they were going through the exact same struggles with image design that I went through with painting all those years ago. Natural Design was conceived to help clarify the topic for photographers while allowing me to write about my favorite topics.

Explain to our readers what the typical day in the life of Gloria Hopkins was like during the writing of this book? How long did it take to complete?

I began writing Natural Design in 2003 and it took me five years to complete. During the first two years I was employed full time and I had to work on the book at night and on the weekends, which I did faithfully. After leaving the office environment in 2005 I went to work on the book full time.

I spent many days at libraries studying every book I could find on art, design and photography. Other days were spent in the studio writing, editing and pouring over thousands of photographs. I would often paint at night, just to clear my head of the book, and for a change of pace. The days were long and sometimes it seemed there was no end in sight for the book and the non-paying, thankless work.

But I had Natural Design envisioned in my mind and I knew that it was an important book to write. It was self discipline, personal drive, and my love of writing and image-making that kept me going. The long days and nights were well worth it. Selling my first book was the single most satisfying moment of my professional life.

Waipio Valley, Hawaii

Waipio Valley, Hawaii

How have you been promoting this book?

The book was just made available in June ’08 and I have to confess that aside from a little affiliate marketing program I have just set up, and my new Google Adwords campaign, the only marketing effort I have made is displaying it on my website. I’m thrilled to say that the book is selling steadily through word-of-mouth, and I am enjoying a nice, long vacation.

Red-crowned (Japanese) Cranes Dance, Oil on Canvas

Red-crowned (Japanese) Cranes Dance, Oil on Canvas

How do you feel about photographers who don’t comply with park rules such as harassing wildlife or wandering off-trail?

I wish they would consider all of the consequences of their actions and not just the obvious. In addition to the clear lack of respect for the law and the authority of property management, those who break the rules disregard their own reputations as well. Not only that, they are toying dangerously with the reputations of all nature photographers.

Because we carry big gear we tend to be viewed as a group. Fair or not, that’s the way it is. And the bad behavior of one can and often does reflect negatively on all of us. Because we represent each other, in the interest of conducting ourselves professionally, and in order to establish and nurture good relations with park personnel, we should always be respectful in the field.

Any photography announcements or personal projects that you would like to tell us about?

Photo Design: Image Design for Photographers is already in the works. Also, I’ve been planning a six-month relocation “dream trip” from Florida back to the West in the next few years, of course photographing the whole way. My landscapes portfolio needs some new additions and I can’t wait to get out there with the cameras.

Most certainly a book will be written about the trip. From now until then I am working on securing the vehicle and financing for the trip, which is another reason for writing Natural Design and the forthcoming Photo Design.

Thanks Gloria!

You are most welcome, and thank you Richard!

To see more of Gloria Hopkins’ art, check out her website at: www.gloriahopkins.com

August 22, 2008 Posted by | Interviews, Photographers | , , , , | 2 Comments

   

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