Field Report:

The Non-Glamorous Side of Photography

Social Networking Etiquette 101

It is no surprise that anytime an opportunity presents itself, there will be marketers flocking to it. The problem with marketers is that they often jump into a new medium without fully understanding the motivations of those using the medium. I am writing this because I have been noticing more and more lately that people are creating Twitter accounts with no intention of interacting with people at all. These people just care about pushing their products or services onto people. Well guess what, those old-school push marketing tactics only serve to drive people away from you.

It is in really bad taste to DM someone with a sales pitch as your first line of correspondence after they have added you. It’s even worse if you DM someone your spammy message and haven’t reciprocated the add so they can’t even respond back to you. If you have built your profile effectively then there is no need to do this because we would already know what you’re about. When someone adds you on Twitter, the chances are that they have seen your line of work already and don’t need to be talked at in order think positively about you. Just like when you see someone in person that you want to talk to, you should be personable. Say hi and ask them how they are doing, or compliment them on something. Be sincere. You wouldn’t just walk up to someone and shove your business card in their face saying “I’m the shit. Now check out my website, goodbye.” It is also perfectly fine to not say anything and see if they want to say something first. Play your cards right and they’ll want to get to know you. Play them wrong and they’ll be indifferent to you.

Most marketers who aren’t experienced at social networking treat these activities as if they were the same as their mass media outlets. There is a huge difference. In mass media, it is generally expected that you are not talking to any specific person as it is an impersonal form of communication. In social networking sites however, it is all about direct communication with individuals. People join these sites to communicate with each other not buy stuff. It is about relationships and dialogue. You have to work at it in order to get to the relationship stage. Maybe then at that point, they might want to buy something or maybe not, but at least you’ll have acquired a brand champion.

Perhaps this blog post should be re-titled as, “Relationships 101”.

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December 24, 2009 Posted by | Marketing, rants, Web | , , , | 9 Comments