“Speak softly and carry a big stick; you will go far.” – Theodore Roosevelt
Self-aggrandizing behavior is certainly not unique to photographers, you’ll see this sort of behavior in any activity that requires skill, but in the past few years I’ve noticed a lot of newer photographers adopting this sort of tone online. Perhaps it is insecurity or a lack of social skills but there is a fine line between confidence and narcissism. You can trick a sheep fairly easily and I get why people might think it’s part of “marketing” but is that really the sort of person you want to establish a relationship with? Maybe I just wasn’t raised to place great value in beating one’s own chest but I just don’t get it.
Doing a kick-ass job, letting your actions and others do the talking for you seemed to work well for Teddy Roosevelt so maybe we’d all be best served using him as a role model.