One of the benefits of having a solid social media presence is being able to test and review photography-related products and services. Recently on Twitter, I was introduced to Keyword Smart, so in exchange for being able to use their product, I agreed to provide them with a review. In the past I’ve written about photo keywording strategy so that would be a good primer into how I approach keywording. So without further ado, let’s get into the review.
The goal of Keyword Smart and other photo keywording software is generally to help ensure that all of your important bases are covered in an efficient manner. Keywording images is a laborious task that many photographers do not enjoy but it is a necessary task if you expect to sell your photography effectively. Keywording not only allows clients to search through your images on their own, but also to help you as the photographer find your own images for urgent photo requests. Maybe if you are first starting off, you can remember the content within all of your images off the top of your head and be able to find them, but once you are more than a few years into your photography career, this will not be possible nor advised.
Keyword Smart is a web-based tool with an innovative approach to streamlining this process. It allows you to enter in your existing keywords into the bulk keyword box then it auto-populates those keywords into keyword taxonomy categories where it generates a master list of synonym and plural terms. You can then use the drop-down menus to drill further down into each keyword category and select additional keywords. These keyword categories are meant to ensure you have entered in keywords for all the types of terms you might not be aware that photo editors typically use such as “no people” or “action shot” for instance.
Cognizant that many photographers enter in their photo meta data within Adobe Lightroom, there is a plugin available that integrates with Lightroom. My workflow doesn’t currently involve keywording within Lightroom so I haven’t tried this feature but I think it sounds like a great feature for those who keyword within Lightroom.
Since Keyword Smart operates as a subscription, web-based tool, their keyword catalog is constantly being updated based on industry feedback and user-behavior. I think this is great method to eventually building up a very accurate, up-to-date keyword catalog. As is, they already claim to have over 130,000 keywords within their system at the time of this review. As the keyword catalog grows, I see this further speeding up the keyword process for photography industry professionals.
Now let’s take a look at the keywords I was able to produce. I chose three images of different genres in order to highlight diversity within the keyword sets.
Original Keywords: grizzly bear, bears, cub, cubs, baby, babies, alaskan brown bear, lake clark national park, cook inlet, alaska, usa, wildlife, nature, animal, ursus arctos horribilis, grass, meadow, grizzly bear, ursus americanus, bear, grizzly, grizzly bears, grizzlies, united states of america, cute, cuteness, standing, stands, stand, curious, curiousity, awareness, silver salmon creek, water
Keyword Smart Keywords: 1 animal, alaska, carnivora, lake clark national park and preserve, north america, summer, summertime, u.s, u.s.a, us, usa, united states of america, ursidae, ursus arctos, adorable, animals, baby, brown bear, brown bears, burly, coast, coastal, color image, colour image, cook inlet, cub, cubs, curiosity inquisitive, curious inquisitive, cute, cuteness, day, daylight, daytime, endearing, eye level shot, eye level view, field, grasses, grizzly bear, inquisitive, inquisitively, inquisitiveness, looking, lovable, loveable, mammal, mammals, meadow, natural light, nature, nature photography, no people, no person, nobody, one animal, outdoor shot, outdoors, outside, posture, remote, seaside, silver salmon creek, straight-on shot, upright, vertical, vertical format, wilderness, wildlife, wildlife photography
My grizzly bear cub image had 51 keywords when I originally keyworded the image. For the purposes of this review, I started from scratch when building the new keyword list from Keyword Smart, which ended up producing the 105 keywords listed above. Going through the keywording process via Keyword Smart, helped me to come up keywords that I had never considered previously. It’s impossible to know if having these additional keywords will lead to increased revenue at this point, but this will potentially give me more chances to sell my work which is all we can hope for with great keywording technique.
Original Keywords: bull rider; bullriding; danger; fear; dangerous; extreme sports; rodeo; 2011 frank bogert memorial rodeo; palm springs; southern california; usa; united states of america; inland empire; outdoor; running; san bernardino county; americana; culture; entertainment; rodeos; safety; prca; pro rodeo; palm springs convention center; arena; cowboy; cowboys; westfest
Keyword Smart Keywords: 1 animal, 2011 frank bogert memorial rodeo, americana, north america, u.s, u.s.a, us, usa, united states of america, action shot, action shots, afraid, animals, arena, bull, bull rider, bullriding, bulls, color image, colour image, cowboy, cowboys, culture, cultures, danger, dangerous, dangerously, entertainment, extreme sport, extreme sports, fear, fright, frightened, frightening, hazardous, horizontal, horizontal format, inland empire, one animal, outdoor, outdoor shot, palm springs, palm springs convention center, prca, pro rodeo, rodeo, rodeos, run, running, safe, safely, safety, san bernardino county, scared, scary, southern california, sports photography, terrified, terrifying, terror, unsafe, westfest
In the above rodeo image, I had 46 keywords when I originally keyworded this image last year. Through Keyword Smart, I generated a list of 91 keywords. Clearly this is helping me build a more comprehensive keyword list of important terms. These are not just filler keywords, there are some real descriptive terms that I’m getting out of this.
This photo of Pasadena City Hall is a new one that I don’t have existing keywords for but I did come up with 79 keywords for this example.
Keyword Smart Keywords: north america, u.s, u.s.a, us, usa, united states of america, architectural, architectural photography, architecture, building structure, building exterior, city hall, cityscape, clouds, color image, colour image, day, daylight, daytime, exterior shot, garfield avenue, government building, government buildings, historic landmark, horizontal, horizontal format, italian baroque dome, los angeles county, municipal building, natural light, no people, no person, nobody, outdoors, outside, partly cloudy, pasadena, renaissance architecture, road, roadway, san gabriel valley, sky, southern california, stormy, street, structure building, sunset, travel, urban
Overall: I have just scratched the surface of what can be done with Keyword Smart. In addition to the features I’ve already mentioned, there is the ability to edit your own taxonomy to fit your personal keywording style, which I like a lot. I intend to make heavy use of this feature which I believe will help take my workflow to the next level. I am frequently keywording images so any edge I can get on this, you can bet that I will take advantage of. Based on my communications with the owner, it’s clear that they are serious about building a quality product for photographers and art buyers, so I will wholeheartedly recommend trying out Keyword Smart.
Visit Keywordsmart.com for more information.